In Haining, leather clothing is not just a fashion trend, but also an industrial symbol that transcends time
Founded in 1984, Snow Leopard is a veteran leather giant in the industry. This year, Snow Leopard's sales have increased by 20% year-on-year, and orders are in short supply
In the past, during this period, the factory would have entered the sales season for handling a small number of additional orders. However, this year, the production line remains busy
The orders have been queued up until at least early February next year
The snow leopard, which has reached the age of "no confusion"
How did "clothes worn by the older generation" become popular items that young people are also eager to buy?
"Hardcore" innovation: breaking the "dimensional barrier" of leather clothing
"In the past, we only made mechanical adjustments to the appearance, but now we are delving into the cross-disciplinary exploration of the 'heart' of materials," Hu Liqin, the general leader of R&D and design at Snow Leopard, told the reporter.
In September this year, Snow Leopard made a stunning appearance at Paris Fashion Week with its pioneering "outdoor functional leather wear". This "functional leather jacket" that breaks traditional perceptions is as thin as 0.15-0.4 millimeters, achieving long-lasting waterproofing and breathability through nanotechnology, completely overturning the stereotype of leather wear as "heavy, stuffy, and water-fearing".
△ Waterproof effect test

"Foreigners at the fashion week thought it was a product from a high-end outdoor brand, but they didn't expect it to be leather clothing," Hu Liqin explained. Currently, the series is in the pre-sale stage. "Originally, our production plan only accounted for 10%, but now people are booking it every day. The orders have already been scheduled until next year, and even the displayed sample clothes have been targeted by customers." This ultimate exploration of materials has directly translated into "real money" in the market.

In March this year, Snow Leopard also launched the "Barn Style" vintage men's wear series targeting young people. The raw material is South African mixed sheepskin, and in terms of appearance, it is more like urban fashion-style workwear than leather clothing. The series has been widely welcomed since its launch, with a production-to-sales ratio of up to 80%, which means that for every 1,000 pieces produced by the factory, 800 pieces can be sold in the market.
"If there is no shortage of codes and the replenishment of raw materials can keep up, this number will be even higher. And our average production-to-sales ratio for regular styles is usually between 40% and 50%," revealed Yao Hui, the chief designer of men's wear. This doubled explosive growth confirms the strong appeal of innovation to the market.
Upholding Integrity to the Extreme: The Vitality of Code "03779"
If the exploration of making leather clothing not look like leather clothing is the "rebellion" of Snow Leopard, then the classic leather jacket with the code name "03779" is the "rudder" of the company.
This leather jacket, launched in 2016, has undergone countless "unseen minor upgrades" over the past decade. From the initial conventional chemical fiber material to the current comprehensive upgrade of the lining to knitted fabric; the collar adopts the extremely demanding oil-edge craftsmanship... All these improvements based on direct feedback from frontline customers have not only kept it from being eliminated in the fashion cycle, but also maintained a stable production and sales ratio of over 90% all year round.

"Our confidence in adhering to top-tier raw materials and our 'Ten Fears and Ten Promises' after-sales service stems from our commitment to integrity," said Hu Liqin. This almost obsessive pursuit of quality has also attracted celebrities' "spontaneous endorsement". These coincidental choices have made the name "Snow Leopard" break through the original circle on social media frequently.

The popularity of snow leopards is not an isolated case.
In today's Haining, an increasing number of enterprises are no longer content with their role as "contract manufacturers". Instead, they are deeply committed to independent research and development, as well as original design, akin to snow leopards. They have transitioned from merely "selling products" to "selling design and branding", thereby enhancing the added value of their products while gaining a voice in the market. The overwhelming orders on the production line are not solely attributed to seasonal demand; they are a direct affirmation of the market's recognition of "Haining design, Haining manufacturing".

Dongguan Changqi Automation Technology Co., Ltd. is a high-tech joint venture specializing in the design and manufacture of waterproof footwear and apparel equipment. Established in 1996, the company is headquartered in Dongguan, Guangdong. With a team of top-tier professionals, we are dedicated to product development, market promotion, online marketing, and the continuous improvement of our after-sales service system, greatly satisfying the needs of our extensive customer base.
The core components of our products are sourced from Taiwan and other international markets. Our company not only possesses advanced production equipment and robust technical expertise, but also tailors our products to the actual needs of the factory floor, developing forward-looking waterproof equipment. Thanks to our top-notch quality, competitive pricing, and comprehensive after-sales service, we have earned the trust of a wide range of customers.

The company's main products include: hot air stitching and sealing machines, seamless edging machines, seamless splicing machines, gluing machines, trimming machines, folding machines, ultrasonic gluing and trimming machines, ultrasonic edge welding machines, seamless hot pressing and edging machines, ultrasonic cutting machines, hot and cold heat pressing and setting machines, round wheel gluing machines, waterproof sock cover testing machines, activation machines, centrifuges, and Dongguan Changqi Automation Technology Co., Ltd., among others. These products are widely used in shoe factories, clothing factories, handbag factories, sports goods factories, and other industries where waterproof treatment is required. The applicable products include outdoor waterproof hiking shoes, wind and snow raincoats, waterproof bags and cases, diving suits, diving gloves, and more.

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Consultation hotline: 13662981395 (also available on WeChat)
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